The power of the crowd should never be unestimated.

So we’re in the February ADvantage magazine, with an article and a small release on our Bacardi activation. The article details the current trend of using the online crowd as content creators, and harnessing their talent. To give it a read, either get yourself an ADvantage magazine or check out this PDF. Note: there is an error in the article (third last paragraph), Groupon was offered $6 billion, not $6 million. Typo!

Our Bacardi activation used iPads instead of traditional scratchpads for Bacardi promotions. This not only made the act of participating more entertaining for the user, but also provided Bacardi with valuable insights into their customer base. You can check the ADvantage mention here, but if you want to see more, check out our Vimeo release here.

HMH Publishing sent us two copies of Stephen Baker's new book.

So I recently wrote an article for Memeburn about IBM’s supercomputer Watson and its victory on Jeopardy. You can find the article here. So, in the wake of the article, Houghton Mifflin Harcourt Publishing got in touch with us. Stephen Baker, an author and journalist made famous by his book The Numerati, has just published his new book Final Jeopardy: Man vs. Machines and the Quest to Know Everything. They had noticed the article and thought we might be interested.

Even his handwriting is better that the humans'.

Another article published recently, this one for Memeburn. It discusses the implication of IBM’s supercomputer’s (Watson) victory in the American quiz show Jeopardy!. It also talks briefly about the history of IA versus human players. Give it a read here.