The power of the crowd should never be unestimated.
So we’re in the February ADvantage magazine, with an article and a small release on our Bacardi activation. The article details the current trend of using the online crowd as content creators, and harnessing their talent. To give it a read, either get yourself an ADvantage magazine or check out this PDF. Note: there is an error in the article (third last paragraph), Groupon was offered $6 billion, not $6 million. Typo!
Our Bacardi activation used iPads instead of traditional scratchpads for Bacardi promotions. This not only made the act of participating more entertaining for the user, but also provided Bacardi with valuable insights into their customer base. You can check the ADvantage mention here, but if you want to see more, check out our Vimeo release here.
