In the October 2010 issue of Advantage magazine published an article by TRR’s Matthew Stone.
It’s the lure of the modern age. Any person, band or site can blow up in a matter of days, spreading like a virus across the Internet. It happens all the time. With social communities like Reddit, Digg and Facebook, there is no reason why any quirky song, video or site can’t transform into an overnight Internet-wide phenomenon.


